HE was hired by Giorgio Armani to be the face of their new globe-trotting collection, The Traveller.

But Pierce Brosnan ended up looking more like Captain Birdseye than a suave high-flyer.

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The former James Bond star, 71, was revealed as the face of the new collection from Armani in collaboration with fashion and lifestyle brand Kith over the weekend.

He sported a turtleneck with a beige suit for the advertisement, showcasing his salt and pepper hair.

The brand gushed over his new look: “As one of cinema’s most iconic actors, Mr. Brosnan’s roles in film have taken him around the world, making him the ideal choice to portray, The Traveller.”

Fans on social media couldn’t help but draw comparisons with the Bird’s Eye marketing mascot, who has been the face of the frozen foods company since the 60s.

The role was first portrayed by John Hewer, and has gone on to be represented by eight actors in total, most recently, Aenigma actor and Italian hunk Riccardo Acerbi.

One fan penned on Twitter of Pierce’s new look: “I saw you across the harbour and wondered if you’d be interested in some of my new fish fingers.”

Pierce rose to fame in the 1980s in American drama Remington Steele before being cast as James Bond by the 007 franchise in 1995 for GoldenEye.

He’s since modelled for the likes of Armani, Paul and Shark, Balmain, Dolce & Gabbana, and Moschino.

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